A cooperative study to identify the best sales force processes at media companies
We researched areas such as:

Measures and Key Process Objectives

Market Segmentation

Prospect Identification

Sales Support; and

Strategies for Managing the Sales Function

We looked at how organizations manage their sales force processes.

Technologies

A review of the technologies used by organizations to promote effectiveness and support their operations.

Involved in the design of the study, so that we are sure we are asking the questions that are important to your newspaper;

Invited to attend site visits to best practices newspapers, so that you can hear first hand about how they have created high performance sales force organizations; and

Invited to a readout/discussion session, so that questions about study results were answered.

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For further information please call:

(281)440-5044

OR

click here for email

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Yellow Page Benchmarking Association | The Benchmarking Network

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